Since your trying to change the WAN IP, you will need to contact your ISP. They are they only ones who can do it without proxy routing.
I worked tech support for a DSL company, and we could change IP's, only if it was DHCP or PPPoE. They do can release/renew from their end called clearing the IP. Another procedure they can do is called a kill/build which kills the circuit between them and you, then rebuild on a different server.
If you where trying to change your LAN IP, then in windows, you can change the IPv4 TCP settings to use a static address instead of the DHCP. You will need to enter a valid IP, with a valid netmask which is usually a class C configuration.
You can also release and renew in the router/modem itself by logging into the web gui.
But as for the external address, your ISP will have to do it.