I believe it is the table sent to open the box.
that little table had the paper with the tweet written by someone .
Now look carefully, the guy picks up the cylinder with some flair. Rather than picking up the thing, he performs a rolling motion.
now, if the cylinder was not as intact as we were made to believe?
the thing is actually two vertical halves with one just slightly bigger.
now, if we consider this arrangement and our cylinder is such that one half can be rotated over the other to complete the cylinder or break it as needed then if the paper lies below the thing and we are to roll the cylindar it will make the paper roll along and get enclosed.
now you have a complete cylindar with a paper rolled in it.