This was just too awesome not to share. I have always been a huge fan of augmented reality and this is one of them things where you go, "Why didn't I think of that?"
Idk what the back-end tracking code they are using, if it's something they wrote in-house, or something like qualcomms lib with unity or something. Anyway, f'n kick ass.
http://www.youtube.com/watch?v=AfVQ4N-u0skOn a side note, is there no embed video tag or anything, like to embed youtube videos?