Best thing is they don't care
Nice read.
I feel like it's less about people not caring, and more about having the mentality of "Oh, it doens't matter because who would want to steal my info/get my passwords anyway." At least, that's pretty much the consensus I get when I ever have a remotely security-related conversation with someone who isn't a part of our lovely community.
But yeah, good read. Thanks Axon. Makes me cringe to think that years ago I stored passwords in plaintext.