Just hammer it a few times and pray that it starts cooperating.
Just because something is new doesn't mean that it will always work. Some products don't go through a QC process, and some manage to make it through a QC when they shouldn't have, otherwise they get damaged after a QC.
I would hope that you still have your proof of payment, whatever that may be, and I'd take it back.
There are no odd Windows features that disable your ESC key for convenience AFAIK lol.